--- title: Pixalate's H2 2024 LATAM Supply Path Optimization (SPO) Rankings for Web, CTV, & Mobile description: Pixalate's H2 2024 LATAM Programmatic Seller Supply Path Optimization (SPO) Rankings ranks sell-side platforms (SSPs) across the web, mobile apps, and Connected TV (CTV) according to their SPO Score in key global ad economies. image: https://www.pixalate.com/hubfs/H2%202024%20SSP%20Supply%20Path%20Optimization%20(SPO)%20Ranking%20Report%20-%20LATAM.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/social-suggested-images/f.hubspotusercontent40.nethubfs2364596Blog_MediaBlog%20photospixalate-blog-bg.png) [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) | [IVT](https://www.pixalate.com/blog/topic/ivt) | [CTV Apps](https://www.pixalate.com/blog/topic/ctv-apps) | [Websites](https://www.pixalate.com/blog/topic/websites) | 3 min read # Pixalate’s H2 2024 LATAM Programmatic Seller Supply Path Optimization (SPO) Rankings: MGID No. 1 on Web in Brazil, Digital Turbine Leads on Mobile Apps in Mexico Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Jan 27, 2025 1:00:00 PM *According to Pixalate’s data, Google AdExchange ranks No. 1 for mobile apps SPO in Brazil, as well as for web in Mexico* **LONDON, January 27, 2025** -- [Pixalate](https://www.pixalate.com/), the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the H2 2024 Latin America Supply Path Optimization Rankings for Programmatic Ad Sellers in [Mexico](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-mexico) and [Brazil](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-brazil). This Pixalate report series ranks sell-side platforms (SSPs) across the web, and mobile apps, and Connected TV (CTV) according to their SPO Score in key global ad economies. Pixalate’s SPO Score is a Seller Trust Index metric that uses the SupplyChain Object (SCO) to verify the volume of country-level ad impressions where the SSP is identified as an authorized direct ad seller in publishers’ ads.txt or app-ads.txt files. In addition to the Mexico and Brazil reports, Pixalate released SSP SPO rankings for the U.S., Canada, United Kingdom, France, Spain, Israel, Ukraine, Netherlands, Germany, China, Japan, Singapore, and India. Pixalate's data science team analyzed programmatic advertising activity across 100+ billion global open programmatic advertising impressions in H2 2024 to compile the research in this series. ## **Web SSP SPO Leaders in LATAM** | **Rank** | **Mexico** | **Brazil** | | --- | --- | --- | | **1** | Google AdExchange (99) | MGID (95) | | **2** | Seedtag (92) | Google AdExchange (93) | | **3** | Magnite (87) | Magnite (92) |   *Table depicts the SSP and their respective SPO Score from the Q3 2024 Pixalate Seller Trust Index in a given country.* [Download the reports](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-mexico) to see the entire web SSP SPO leaders across LATAM, including the unique number of domains’ ads.txt files on which the SSP is listed as an authorized direct ad partner. ## **Mobile App SSP SPO Leaders in LATAM** | **Rank** | **Mexico** | **Brazil** | | --- | --- | --- | | **1** | Digital Turbine (95) | Google AdExchange (96) | | **2** | Verve (94) | Digital Turbine (94) | | **3** | InMobi (89) | Verve (93) |   *Table depicts the SSP and their respective SPO Score from the Q3 2024 Pixalate Seller Trust Index in a given country.* [Download the reports](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-brazil) to see the entire web SSP SPO leaders across LATAM, including the unique number of domains’ ads.txt files on which the SSP is listed as an authorized direct ad partner. ## **CTV SSP SPO Leaders in LATAM** ## **Roku** | **Rank** | **Mexico** | | --- | --- | | **1** | Google AdExchange (99) | | **2** | Xandr Monetize (81) | | **3** | OpenX (72) |   *Table depicts the SSP and their respective SPO Score from the Q3 2024 Pixalate Seller Trust Index in a given country.* ## **Samsung Smart TV** | **Rank** | **Mexico** | | --- | --- | | **1** | Xandr Monetize (99) | | **2** | Google AdExchange (72) | | **3** | Magnite (72) |   *Table depicts the SSP and their respective SPO Score from the Q3 2024 Pixalate Seller Trust Index in a given country.* [Download the reports](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-brazil) to see the entire web SSP SPO leaders across LATAM, including the unique number of domains’ ads.txt files on which the SSP is listed as an authorized direct ad partner. Download the complete H2 2024 SSP SPO Ranking Reports: | - ... [Germany](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-germany?hsLang=en&utm_campaign=4153889-SSP%20Supply%20Path%20Optimization%20Ranking&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8CfseSilJ8GZ33gszg4YDhTMc05gtXWoxdvoenvfCVpJIK5qedBdED--LRAuyz6EccLd8z) - ... [Singapore](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-singapore?hsLang=en&utm_campaign=4153889-SSP%20Supply%20Path%20Optimization%20Ranking&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8CfseSilJ8GZ33gszg4YDhTMc05gtXWoxdvoenvfCVpJIK5qedBdED--LRAuyz6EccLd8z) - ... [Netherlands](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-netherlands?hsLang=en&utm_campaign=4153889-SSP%20Supply%20Path%20Optimization%20Ranking&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8CfseSilJ8GZ33gszg4YDhTMc05gtXWoxdvoenvfCVpJIK5qedBdED--LRAuyz6EccLd8z) - ... [Canada](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-canada?hsLang=en&utm_campaign=4153889-SSP%20Supply%20Path%20Optimization%20Ranking&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8CfseSilJ8GZ33gszg4YDhTMc05gtXWoxdvoenvfCVpJIK5qedBdED--LRAuyz6EccLd8z) - ... [Mexico](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-mexico?hsLang=en&utm_campaign=4153889-SSP%20Supply%20Path%20Optimization%20Ranking&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8CfseSilJ8GZ33gszg4YDhTMc05gtXWoxdvoenvfCVpJIK5qedBdED--LRAuyz6EccLd8z) - ... [Ukraine](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-ukraine?hsLang=en&utm_campaign=4153889-SSP%20Supply%20Path%20Optimization%20Ranking&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8CfseSilJ8GZ33gszg4YDhTMc05gtXWoxdvoenvfCVpJIK5qedBdED--LRAuyz6EccLd8z) - ... [France](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-france?hsLang=en&utm_campaign=4153889-SSP%20Supply%20Path%20Optimization%20Ranking&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8CfseSilJ8GZ33gszg4YDhTMc05gtXWoxdvoenvfCVpJIK5qedBdED--LRAuyz6EccLd8z) - ... [Japan](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-japan?hsLang=en&utm_campaign=4153889-SSP%20Supply%20Path%20Optimization%20Ranking&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8CfseSilJ8GZ33gszg4YDhTMc05gtXWoxdvoenvfCVpJIK5qedBdED--LRAuyz6EccLd8z) | - ... [China](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-china?hsLang=en&utm_campaign=4153889-SSP%20Supply%20Path%20Optimization%20Ranking&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8CfseSilJ8GZ33gszg4YDhTMc05gtXWoxdvoenvfCVpJIK5qedBdED--LRAuyz6EccLd8z) - ... [Brazil](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-brazil?hsLang=en&utm_campaign=4153889-SSP%20Supply%20Path%20Optimization%20Ranking&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8CfseSilJ8GZ33gszg4YDhTMc05gtXWoxdvoenvfCVpJIK5qedBdED--LRAuyz6EccLd8z) - ... [Spain](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-spain?hsLang=en&utm_campaign=4153889-SSP%20Supply%20Path%20Optimization%20Ranking&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8CfseSilJ8GZ33gszg4YDhTMc05gtXWoxdvoenvfCVpJIK5qedBdED--LRAuyz6EccLd8z) - ... [Israel](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-israel?hsLang=en&utm_campaign=4153889-SSP%20Supply%20Path%20Optimization%20Ranking&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8CfseSilJ8GZ33gszg4YDhTMc05gtXWoxdvoenvfCVpJIK5qedBdED--LRAuyz6EccLd8z) - ... [India](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-india?hsLang=en&utm_campaign=4153889-SSP%20Supply%20Path%20Optimization%20Ranking&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8CfseSilJ8GZ33gszg4YDhTMc05gtXWoxdvoenvfCVpJIK5qedBdED--LRAuyz6EccLd8z) - ... [USA](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-usa?hsLang=en&utm_campaign=4153889-SSP%20Supply%20Path%20Optimization%20Ranking&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8CfseSilJ8GZ33gszg4YDhTMc05gtXWoxdvoenvfCVpJIK5qedBdED--LRAuyz6EccLd8z) - ... [UK](https://www.pixalate.com/ssp-supply-path-optimization-ranking-report-uk?hsLang=en&utm_campaign=4153889-SSP%20Supply%20Path%20Optimization%20Ranking&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8CfseSilJ8GZ33gszg4YDhTMc05gtXWoxdvoenvfCVpJIK5qedBdED--LRAuyz6EccLd8z) | | --- | --- |   **About Pixalate** Pixalate is a global market-leading ad fraud protection, privacy, and compliance analytics platform. Pixalate works 24/7 to guard your reputation and grow your media value by offering the only system of coordinated solutions across display, app, video, and CTV for the detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. [www.pixalate.com](https://www.pixalate.com/) ***Disclaimer*** *The content of this press release, and the SupplyChain Object Validation Report (the “Report”), reflects Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across mobile apps in the time period studied. As used herein, and per the MRC, “'Invalid Traffic' (IVT) is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate’s Q4 2024 Report Finds 31% of CTV Bundle IDs Were Malformed, Unidentified, and/or Fraudulent Across Roku, Amazon Fire TV, Apple TV, & Samsung TV](https://www.pixalate.com/blog/q4-2024-malformed-and-fraudulent-ctv-bundle-ids-risk-report) [** ](https://www.pixalate.com/blog) Next Story [Pixalate’s Q4 2024 EMEA Click Fraud Benchmark Reports for Mobile Apps, Desktop Web, & Mobile Web: 23% Click Fraud Rate on Desktop Web, 10% on Mobile Web, & 11% on Mobile In-App →](https://www.pixalate.com/blog/pixalates-q4-2024-emea-click-fraud-benchmark-reports-for-mobile-apps-desktop-web-mobile-web) ## You May Also Like These Stories on Mobile Apps [![](https://www.pixalate.com/hubfs/Abandoned%20Mobile%20Apps%20Report%20-%20blog%20cover.png) ](https://www.pixalate.com/blog/pixalate-releases-may-2026-global-abandoned-mobile-apps-report) [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) ### [Pixalate Releases May 2026 Global Abandoned Mobile Apps Report: “Draw In™” at the top on Apple App Store, “GUNSHIP BATTLE: Helicopter 3D” tops Google Play Store](https://www.pixalate.com/blog/pixalate-releases-may-2026-global-abandoned-mobile-apps-report) Jun 24, 2026 9:00:02 AM | 3 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20MOST%20COMMON%20MOBILE%20AD%20FRAUD%20TYPES%20GOOGLE%20-%20APPLE%20BLOG%20COVER.png) ](https://www.pixalate.com/blog/pixalates-may-2026-most-common-mobile-app-ad-fraud-types) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate Releases May 2026 Most Common Mobile App Ad Fraud Types: ‘High Risk Device ID’ Most Common Type Across Google Play Store (32%); ‘High Risk IP’ Most Common on Apple App Store (48%)](https://www.pixalate.com/blog/pixalates-may-2026-most-common-mobile-app-ad-fraud-types) Jun 9, 2026 9:00:00 AM | 2 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20TOP%20MOBILE%20AD%20FRAUD%20TYPES%20GOOGLE%20-%20APPLE%20BLOG%20COVER.jpg) ](https://www.pixalate.com/blog/pixalates-april-2026-most-common-mobile-app-ad-fraud-types) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate Releases April 2026 Most Common Mobile App Ad Fraud Types: ‘High Risk Device ID’ Most Common Type Across Google Play Store (28%); ‘High Risk IP’ Most Common on Apple App Store (23%)](https://www.pixalate.com/blog/pixalates-april-2026-most-common-mobile-app-ad-fraud-types) May 18, 2026 9:00:00 AM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/h2-2024-latam-supply-path-optimization-spo-rankings-for-web-ctv-mobile#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Contact Us12 Loading... ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Download GSTI Loading... Schedule your demo today Please complete all fields Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). * * * * *