--- title: 2x growth in OTT/CTV apps for programatic advertising year-over-year description: How fast is programmatic advertising growing in OTT/CTV? Our H1 2019 Supply Chain Intelligence Report shows the number of apps that support programmatic. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/ott-ctv-app-growth-q2-2019.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/ott-ctv-app-growth-q2-2019.png) [CTV](https://www.pixalate.com/blog/topic/ctv) | [Research Reports](https://www.pixalate.com/blog/topic/research-reports) | 1 min read # 2x growth in OTT/CTV apps for programatic advertising year-over-year Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) Sep 20, 2019 9:00:00 AM How fast is programmatic advertising growing in OTT/CTV, the hottest new channel for digital advertisers? In our [H1 2019 OTT/CTV Supply Chain Intelligence Report](https://info.pixalate.com/ott-ctv-supply-chain-intelligence-h1-2019), we reveal the growth rate of OTT/CTV apps that support programmatic video advertising.  ### 100% (2x) increase in OTT/CTV apps year-over-year ### [![ott-ctv-app-growth-q2-2019](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/ott-ctv-app-growth-q2-2019.png?width=600&name=ott-ctv-app-growth-q2-2019.png)](https://info.pixalate.com/ott-ctv-supply-chain-intelligence-h1-2019) - The number of OTT/CTV apps that support programmatic video advertising has **increased over 100% year-over-year** - From Q2 2018 to Q2 2019 - This represents a **global** **rise of over 2x**  - There was a **20% increase **during the first half of 2019 - From Q1 2019 to Q2 2019 ### See more supply chain trends in our H1 2019 OTT/CTV report [![Download Report](https://no-cache.hubspot.com/cta/default/2364596/af4a6b75-5bd4-4f88-abc9-9efec85fd75f.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/af4a6b75-5bd4-4f88-abc9-9efec85fd75f) ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Mobile in-app invalid traffic (IVT) rises to 25% for the first time](https://www.pixalate.com/blog/mobile-ivt-rises-q2-2019) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Week in Review: September 16 - 20, 2019 →](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-september-20-2019) ## You May Also Like These Stories on CTV [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/OpenEPG%20landing%20page%20hero%20image.png) ](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Launches OpenEPG™ 1.0 Analytics to Bring Linear TV-Grade Measurement & Verification to Open Programmatic CTV; 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