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2x growth in OTT/CTV apps for programatic advertising year-over-year

Sep 20, 2019 6:00:00 AM

How fast is programmatic advertising growing in OTT/CTV, the hottest new channel for digital advertisers? In our H1 2019 OTT/CTV Supply Chain Intelligence Report, we reveal the growth rate of OTT/CTV apps that support programmatic video advertising. 

100% (2x) increase in OTT/CTV apps year-over-year

ott-ctv-app-growth-q2-2019

  • The number of OTT/CTV apps that support programmatic video advertising has increased over 100% year-over-year
    • From Q2 2018 to Q2 2019
  • This represents a global rise of over 2x 
  • There was a 20% increase during the first half of 2019
    • From Q1 2019 to Q2 2019

See more supply chain trends in our H1 2019 OTT/CTV report

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