---
title: "Interview: Goodway Group on trust in digital advertising"
description: Pixalate sat down with Goodway Group President Jay Friedman to discuss trust in today's digital advertising ecosystem and how to navigate mobile in-app.
---

[Pixalate Blog ](https://www.pixalate.com/blog)

# [Interview: Goodway Group on trust in digital advertising](https://www.pixalate.com/blog/goodway-group-interview-trust-digital-advertising)

 Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) | Oct 17, 2019 1:00:00 PM

Pixalate sat down with Jay Friedman, President of [Goodway Group](https://goodwaygroup.com/), an independent programmatic ad platform for advertisers and agencies, to discuss trust in today's digital advertising ecosystem.

### **Goodway Group on trust in digital advertising**

- **Transparency and quality can be solved**. With the right framework, we're well on the way to solving for transparency and quality, says Friedman. This includes financial transparency, ad measurement transparency, and consumer transparency
- **You don't need millions of apps**. "We don't need millions of apps to reach our target audience," says Friedman. He says using a whitelisting system — and keeping it vigilantly updated — is a good way to get quality scale for mobile in-app

*Subscribe to Pixalate's blog and [YouTube](https://www.youtube.com/channel/UCQIYCJYHMj5ayoZf925qLeA) channel for more interviews with digital advertising leaders.*

[View full post](https://www.pixalate.com/blog/goodway-group-interview-trust-digital-advertising)

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