---
title: Pixalate Releases August 2017 Seller Trust Indexes
description: Pixalate’s Seller Trust Indexes evaluate and rank the quality and integrity of programmatic advertising sellers. Learn more about the Aug 2018 ranking here
image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/GSTI-August-2017-blog.png
---

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# Pixalate Releases August 2017 Seller Trust Indexes

 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate)

 Oct 2, 2017 12:31:50 PM

Pixalate, Inc., the global leader in fraud protection and data intelligence, today released the August 2017 rankings in the [Global Seller Trust](https://www.pixalate.com/sellertrustindex/global/#!global) (GSTI), [Mobile Seller Trust](https://www.pixalate.com/sellertrustindex/mobile/#!global) (MSTI), and [Video Seller Trust](https://www.pixalate.com/sellertrustindex/video/#!global) (VSTI) Indexes.

Below are some of the key takeaways regarding movers and shakers at the top of the rankings.

- **GSTI highlights: **RhythmOne remained the top overall seller of U.S. inventory in August, while Sovrn stayed put at No. 2. ONE by AOL continued to rise, climbing to the No. 3 spot. Google AdExchange made strides in the U.S. in August as well, rising four spots to No. 8.

- **MSTI highlights:** AdColony was again the No. 1 in August. ONE by AOL rose two spots to secure the No. 2 ranking. Brightcom climbed three spots to earn the No. 7 ranking, and Cignal.io made a big jump (up five spots) to claim the No. 10 position.

- **VSTI highlights: **In the U.S., Tremor Video rose one position secured the top spot, swapping places with SpotX. Teads climbed three spots to earn a top-five ranking, while BrightRoll rose four spots to earn the No. 7 position.

[![pixalate-seller-trust-indexes-cta](https://no-cache.hubspot.com/cta/default/2364596/9463eeba-d31a-4933-b6c6-0dc48f86d256.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/9463eeba-d31a-4933-b6c6-0dc48f86d256)

![GSTI-August-2017-blog.png](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/GSTI-August-2017-blog.png?width=640&name=GSTI-August-2017-blog.png)

[![msti-august-2017-blog.png](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/msti-august-2017-blog.png?width=640&name=msti-august-2017-blog.png)](https://www.pixalate.com/sellertrustindex/mobile/#!global)[![vsti-august-2017-blog.png](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/vsti-august-2017-blog.png?width=640&name=vsti-august-2017-blog.png)](https://www.pixalate.com/sellertrustindex/video/#!global)

[![pixalate-seller-trust-indexes-cta](https://no-cache.hubspot.com/cta/default/2364596/9463eeba-d31a-4933-b6c6-0dc48f86d256.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/9463eeba-d31a-4933-b6c6-0dc48f86d256)

### **About Pixalate’s Seller Trust Indexes**

Pixalate’s monthly Global Seller Trust Index (GSTI), Mobile Seller Trust Index (MSTI), and Video Seller Trust Index (VSTI) are the worldwide standards in programmatic advertising quality ratings. Released monthly, the indexes evaluate and rank the quality and integrity of advertising networks and sellers across channels, platforms, and devices.

Global quality ratings are based on an analysis of overall effectiveness assessing multiple factors, such as viewability, fraud, engagement, domain masking, network quality and more, in compliance with recognized industry standards.

To learn more about the methodology and to download the expanded list of top sellers, visit [http://www.pixalate.com/sellertrustindex.](https://www.pixalate.com/sellertrustindex)

### **About Pixalate**

Pixalate, Inc. is a leading global intelligence platform and real-time fraud protection provider. Pixalate is a Media Rating Council-accredited vendor for display ad viewability and Sophisticated Invalid Traffic (SIVT) detection and filtration for desktop and mobile web traffic. For more information, please visit [www.pixalate.com](https://www.pixalate.com/).

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# Disclaimer

 Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

 Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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