This week's review of ad fraud and privacy in the digital advertising space:
Pixalate released the Q4 2023 Global Seller Trust Indexes, incorporating two enhancements, including the addition of region-specific Indexes and Made for Advertising (MFA) Risk Score as a new quality metric. You can download each of the reports below for free.
Pixalate's Trust & Safety Advisory Board regularly publish manual reviews where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
The IAB Tech Lab has released a detailed analysis on the challenges related to the adoption of Google's Privacy Sandbox in the digital advertising industry. The analysis, conducted by the Privacy Sandbox Taskforce, examines the implications of Google's decision to remove third-party cookie-based tracking from its Chrome browser and replace it with the Privacy Sandbox.
To gather feedback and insights, the IAB Tech Lab has opened a 45-day public comment period, which will conclude on March 22, 2024. This initiative aims to involve industry stakeholders in the discussion and decision-making process regarding the Privacy Sandbox.
Read the full PR Newswire article here