This week's review of ad fraud and privacy in the digital advertising space.
Seller Trust Indexes - Q4 2024
The Q4 2024 Seller Trust Indexes have arrived. These reports rank programmatic ad sellers across desktop and mobile web, mobile apps, and CTV apps. They use SupplyChain Object (SCO) data to assess seller quality across the advertising supply chain.
The Seller Trust Indexes feature country-level seller ratings in 140+ countries for 580+ sellers. The rankings are based on an analysis of 50B+ monthly programmatic advertising impressions from Q4 2024. Download the country-specific reports here:
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Top 100 Connected TV (CTV) Bundle IDs - January 2025
Unveiling the most popular CTV 'Bundle IDs'. This month, we identified the top 100 CTV app Bundle IDs across Roku, Samsung Smart TV, Amazon Fire TV, and Apple TV in January 2025.
These rankings unveil the most commonly used Bundle IDs for programmatic CTV advertising. Download the January 2025 rankings here:
Publisher Trust Indexes - January 2025
The January 2025 Publisher Trust Indexes have also arrived. These reports identify the top ranked web, mobile, and CTV apps for programmatic advertising quality. They're based on 30B+ global open programmatic impressions across 12.6M+ domains and apps in January 2025.
Download the reports here:
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Top 'Video Gaming' and 'Sports' Apps - January 2025
Announcing the top 'Video Gaming' and 'Sports' apps. In addition to our country-specific Publisher Trust Indexes, we also released category-specific reports focused on identifying the top publishers across the 'Video Gaming' and 'Sports' categories.
Download the reports here:
American Football IVT Investigation
Pixalate has released a 2025 Pre American Football IVT Investigation Report that analyzed invalid traffic (IVT) on the NFL/ESPN CTV apps during American football season. This analysis was limited to US traffic from the NFL and ESPN CTV apps across Roku, Fire TV, Samsung Smart TV, and Apple TV platforms.