--- title: Pixalate at eTail West description: Pixalate at eTail West image: https://www.pixalate.com/hubfs/Imported_Blog_Media/IMG_3986-300x238.jpg --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Imported_Blog_Media/IMG_3986-300x238.jpg) [Events](https://www.pixalate.com/blog/topic/events) | [Company News](https://www.pixalate.com/blog/topic/company-news) | 1 min read # Pixalate at eTail West Written by [Amin Bandeali](https://www.pixalate.com/blog/author/amin) Mar 4, 2014 5:03:45 PM The Pixalate crew is in beautiful San Antonio this week at eTail West. We're on the show floor in booth 514 and on Wednesday, March 5th at 12:50, our CEO, Jalal Nasir will be giving a talk on ad fraud. Here's the info: **March 5th, 12:50pm - Track D: Optimizing Mobile, Tablet & Social Experiences ** With 1.5 million apps and an estimated $8 billion in US ad spend, mobile growth continues to be explosive. However, with that growth there are some unintended consequences that impact user experience. Last year, the amount of fraudulent advertising on mobile devices was about 38% and for the first time exceeded the amount of fraud happening on the desktop. More importantly, this fraud is being perpetrated by both bots and humans. This creates a very complex problem; and while advertisers want to invest more with their RTB media buys, it becomes difficult to justify when thirty eight cents out of every dollar is wasted on fraud. In this session you will learn about the different types of fraud and how detect and prevent it. [![Pixalate eTail West Booth](https://www.pixalate.com/hs-fs/hubfs/Imported_Blog_Media/IMG_3986-300x238.jpg?width=300&height=238&name=IMG_3986-300x238.jpg)](https://www.pixalate.com/hubfs/Imported_Blog_Media/IMG_3986.jpg) [Follow @pixalateinc on Twitter](http://www.twitter.com/pixalateinc). [Like Pixalate on Facebook](http://www.facebook.com/pixalate). [+1 Pixalate Google Plus Page](https://plus.google.com/105774618176646723400). ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Be Smarter: Watch our Ad Fraud Webinar](https://www.pixalate.com/blog/be-smarter-watch-our-ad-fraud-webinar) [** ](https://www.pixalate.com/blog) Next Story [Block Fraud Before You Buy It with Pixalate's Real-Time Fraud Blocking Tool →](https://www.pixalate.com/blog/pre-bid-fraud-protection) ## 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Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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