--- title: "Pixalate Week in Review: December 4 - 8, 2023" description: Pixalate reviews news from December 4 - 8, 2023, in the ad tech space through the lens of privacy, market research, and ad fraud. image: https://www.pixalate.com/hubfs/Dec.%208%2c%202023.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: December 4 - 8, 2023 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Dec 8, 2023 10:00:00 AM This week's review of ad fraud and privacy in the digital advertising space: ## Global Benchmark Report for Made For Advertising (MFA) Websites ![Cover - AFAC Made for Advertising (MFA) Websites Report - October 2023](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Cover%20-%20AFAC%20Made%20for%20Advertising%20(MFA)%20Websites%20Report%20-%20October%202023.png?width=781&height=439&name=Cover%20-%20AFAC%20Made%20for%20Advertising%20(MFA)%20Websites%20Report%20-%20October%202023.png) Pixalate released the October 2023 Made For Advertising (MFA) Benchmark Report for Websites. The report benchmarks advertising trends on MFA websites, including ad spend, invalid traffic (IVT) and ad fraud, the top ad platforms (SSPs) selling ads on MFA websites, and the MFA websites with the most advertising. [![Download Now](https://no-cache.hubspot.com/cta/default/2364596/32e63f3b-42fd-4fd5-a823-70e623f85c43.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/32e63f3b-42fd-4fd5-a823-70e623f85c43) ## CTV Publisher Trust Indexes ## ![CTV Publisher trust index november 2023](https://www.pixalate.com/hs-fs/hubfs/CTV%20Publisher%20trust%20index%20november%202023.png?width=781&height=439&name=CTV%20Publisher%20trust%20index%20november%202023.png) The November 2023 Global CTV Publisher Trust Index (PTI) for apps across the Roku, Amazon Fire TV, Samsung, and Apple TV app stores offers advertisers a comprehensive view of the quality of CTV apps that support programmatic advertising. Download the reports for more: [![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/f2fe831b-3ed0-43b7-9b86-6dfe2dc1ffc1.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/f2fe831b-3ed0-43b7-9b86-6dfe2dc1ffc1)     [![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/189ebdde-47da-4a47-8666-b89ab8e958c6.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/189ebdde-47da-4a47-8666-b89ab8e958c6) [![Roku](https://no-cache.hubspot.com/cta/default/2364596/a9de28b3-775c-45b0-afec-68a00256df46.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a9de28b3-775c-45b0-afec-68a00256df46)     [![Apple TV](https://no-cache.hubspot.com/cta/default/2364596/fd696bb9-1543-419a-9d41-0deda4a919ce.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/fd696bb9-1543-419a-9d41-0deda4a919ce) ## Mobile Publisher Trust Index ![Mobile Publisher Trust Index - November 2023](https://www.pixalate.com/hs-fs/hubfs/Mobile%20Publisher%20Trust%20Index%20-%20November%202023.png?width=781&height=439&name=Mobile%20Publisher%20Trust%20Index%20-%20November%202023.png) The November 2023 Mobile Publisher Trust Index offers advertisers a comprehensive view of the quality of Mobile apps that support programmatic advertising. The report includes rankings by geographic region, country, app category, and app store, and you can download it here: [![Download Now](https://no-cache.hubspot.com/cta/default/2364596/5fb22048-3342-4146-814b-9a5ea720f3ce.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/5fb22048-3342-4146-814b-9a5ea720f3ce) ## CTV and Mobile App Manual Reviews ![COPPA Manual Review Series Color by Number 3D No.Draw](https://www.pixalate.com/hs-fs/hubfs/COPPA%20Manual%20Review%20Series%20Color%20by%20Number%203D%20No.Draw.png?width=781&height=439&name=COPPA%20Manual%20Review%20Series%20Color%20by%20Number%203D%20No.Draw.png) Pixalate's [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) published three new manual reviews this week where they assess an app’s child-directedness: - [Color by Number ®: 3D No.Draw](https://www.pixalate.com/blog/app-review-series-color-by-number-3d-no-draw) - [Animal Restaurant](https://www.pixalate.com/blog/app-review-series-animal-restaurant) - [Bridge Legends](https://www.pixalate.com/blog/app-review-series-bridge-legends) You can search Pixalate's full catalogue of reviews in our [CTV and Mobile App Review Page](https://www.pixalate.com/app-reviews) ## *Industry News* ## ![](https://www.pixalate.com/hs-fs/hubfs/image-png-Dec-07-2023-04-48-08-8805-PM.png?width=543&height=142&name=image-png-Dec-07-2023-04-48-08-8805-PM.png) In a letter to the Department of Justice, Senator Ron Wyden has warned that unidentified governments are using push notifications from smartphone apps to surveil users. The data is being demanded from Google and Apple. This revelation highlights another method by which governments can track smartphones. Senator Wyden expressed concern over this situation and urged the Department of Justice to eliminate or alter any policies that impede public discourse regarding push notification spying. Reuters covered the revelation in this [press release](https://www.reuters.com/technology/cybersecurity/governments-spying-apple-google-users-through-push-notifications-us-senator-2023-12-06/) ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Publishes Global Benchmark Report for Made For Advertising (MFA) Websites: Google Sold Ads On 93% of MFA Sites in October 2023](https://www.pixalate.com/blog/october-2023-made-for-advertising-websites-report) [** ](https://www.pixalate.com/blog) Next Story [Pixalate’s Children’s Privacy Index for Mobile Advertising Sellers: November 2023 →](https://www.pixalate.com/blog/november-2023-childrens-privacy-index-for-mobile-advertising-sellers) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/december-8-2023-weekly-recap#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. 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