CTV Ad Fraud Series: Philo, Paramount Network among biggest apparent victims of App ‘Spoofing’ on Roku & Amazon Fire TV in August 2022

Welcome to Pixalate’s August 2022 CTV Ad Fraud Series, where we highlight unique forms of invalid traffic (IVT) — known as ad fraud — across the Connected TV (CTV) open programmatic advertising marketplace.

This report covers the CTV App Spoofing numbers for August. For background information, methodology, definitions and other FAQs related to CTV App Spoofing, please visit our inaugural App Spoofing report from July 2022.

Key Takeaways:

• Philo and Paramount Network were major apps that appeared on the list in August 2022, and appear to have had a major surge in being targeted for spoofing.
• Loop for Business, TVBAnywhere North America were other new entrants that were apparently significantly impacted by spoofing.
• Many apps - like Fox News, NBC Sports, and Bally Sports - seem to be constant targets and continue to be on the list from last month’s report.

Download the list of the CTV apps spoofed most often in August here for free!