--- title: "Pixalate Week in Review: August 19 - 23, 2024" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from August 19 - 23, 2024 image: https://www.pixalate.com/hubfs/August%2019%20-%2023%2c%202024.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 3 min read # Pixalate Week in Review: August 19 - 23, 2024 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Aug 23, 2024 3:30:00 PM This week's review of ad fraud and privacy in the digital advertising space: ## Legal Investigation Report on Apple App Store ## ![GDPR Violation Risks Report_ Apple App Store landing page cover](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/GDPR%20Violation%20Risks%20Report_%20Apple%20App%20Store%20landing%20page%20cover.png?width=420&height=236&name=GDPR%20Violation%20Risks%20Report_%20Apple%20App%20Store%20landing%20page%20cover.png) Pixalate this week introduced a new report that has been years in the making: The GDPR Violation Risks Report for the Apple App Store. The H1 2024 report provides a detailed legal analysis on data privacy violation risks arising under the European Union (‘EU’) and United Kingdom’s (‘UK’) General Data Protection Regulation (‘GDPR’), specifically under Articles 5, 12, 13, 24 and Rec. 75 in connection with the Apple App Store and app developers that have published mobile apps on Apple’s App Store. Access the full GDPR Violation Risks Report for the Apple App Store below. You will also receive the list of 1,384 App Store-hosted apps without detected privacy policies that are sharing EU and UK-based users’ personal data in the ad bid stream during H1 2024, as measured by Pixalate. [![GDPR Violation Risks Report: Apple App Store](https://no-cache.hubspot.com/cta/default/2364596/6cddabb5-0644-4146-ba65-0e761b6817f8.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/6cddabb5-0644-4146-ba65-0e761b6817f8) --- ## Mobile Device Market Share Report ## ![Q2 2024 Mobile Device Market Share Report - Global](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Q2%202024%20Mobile%20Device%20Market%20Share%20Report%20-%20Global.png?width=420&height=236&name=Q2%202024%20Mobile%20Device%20Market%20Share%20Report%20-%20Global.png) We also released the Q2 2024 Global Mobile Device Market Share Report, providing a market analysis of the top mobile devices based on open programmatic ad traffic across North America, Europe, the Middle East and Africa (EMEA), Latin America (LATAM), and Asia-Pacific (APAC) in June 2024. Download the reports below:   [![Global](https://no-cache.hubspot.com/cta/default/2364596/c66938e4-2a7e-459b-bcda-d8b3e04adf09.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/c66938e4-2a7e-459b-bcda-d8b3e04adf09)    [![North America](https://no-cache.hubspot.com/cta/default/2364596/493318ab-86ad-47e8-a3fc-d90dfc801d9c.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/493318ab-86ad-47e8-a3fc-d90dfc801d9c)    [![EMEA](https://no-cache.hubspot.com/cta/default/2364596/09a5b27b-21d3-4d0b-8f65-f10f9951862c.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/09a5b27b-21d3-4d0b-8f65-f10f9951862c)  [![LATAM](https://no-cache.hubspot.com/cta/default/2364596/25f587d4-9150-4747-a2d9-56fe8f17f6b7.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/25f587d4-9150-4747-a2d9-56fe8f17f6b7)    [![APAC](https://no-cache.hubspot.com/cta/default/2364596/5ec01203-d73a-4717-ae36-35bcc1f5ac2c.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/5ec01203-d73a-4717-ae36-35bcc1f5ac2c) --- ## Mobile App Ad Spend Benchmarks Report ## ![Global - IAB Categories Mobile Ad Spend Trends - Q2 2024](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Global%20-%20IAB%20Categories%20Mobile%20Ad%20Spend%20Trends%20-%20Q2%202024.png?width=420&height=236&name=Global%20-%20IAB%20Categories%20Mobile%20Ad%20Spend%20Trends%20-%20Q2%202024.png) The inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic advertising. The Q2 2024 report provides a detailed analysis of estimated global open programmatic ad spend on mobile apps from the Google Play Store and Apple App Store, including breakdowns by IAB categories and subcategories. Download them below:   [![Global](https://no-cache.hubspot.com/cta/default/2364596/630565f2-604b-4bae-a43a-e78771abb918.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/630565f2-604b-4bae-a43a-e78771abb918)    [![North America](https://no-cache.hubspot.com/cta/default/2364596/428c65b2-8521-4c50-86b1-0e73aa6b5f14.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/428c65b2-8521-4c50-86b1-0e73aa6b5f14)    [![EMEA](https://no-cache.hubspot.com/cta/default/2364596/916f1698-4762-4425-9f3f-f4b291046ec8.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/916f1698-4762-4425-9f3f-f4b291046ec8)  [![LATAM](https://no-cache.hubspot.com/cta/default/2364596/207226cf-0192-4d5e-9a87-dd42f49181a6.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/207226cf-0192-4d5e-9a87-dd42f49181a6)    [![APAC](https://no-cache.hubspot.com/cta/default/2364596/7cd7fd88-ac45-40b9-9e9d-a648ed5cf340.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/7cd7fd88-ac45-40b9-9e9d-a648ed5cf340) --- ## Top 100 CTV Bundle IDs ## ![TOP 100 CTV BUNDLE IDs JULY, 2024](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/TOP%20100%20CTV%20BUNDLE%20IDs%20JULY%2c%202024.png?width=420&height=236&name=TOP%20100%20CTV%20BUNDLE%20IDs%20JULY%2c%202024.png) The July 2024 Top 100 CTV Bundle ID rankings for Open Programmatic Connected TV (CTV) Advertising are based on global open programmatic advertising data, as measured by Pixalate. The Bundle IDs are ranked after removing invalid traffic (IVT).   [![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/78a1dcaf-8587-4d80-9514-67a6202907f4.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/78a1dcaf-8587-4d80-9514-67a6202907f4)     [![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/a18ce11d-623c-45ef-b12c-0ad4ba6ae2ec.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a18ce11d-623c-45ef-b12c-0ad4ba6ae2ec) [![Apple TV](https://no-cache.hubspot.com/cta/default/2364596/dd406a9d-5ccc-4014-a8dc-403da1fafe45.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/dd406a9d-5ccc-4014-a8dc-403da1fafe45)     [![Roku](https://no-cache.hubspot.com/cta/default/2364596/483fc0b4-5cd1-45d2-84d3-72c3c931a514.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/483fc0b4-5cd1-45d2-84d3-72c3c931a514) --- ## CTV and Mobile App Manual Reviews ![COPPA Manual Reviews_ Doll Time](https://www.pixalate.com/hs-fs/hubfs/COPPA%20Manual%20Reviews_%20Doll%20Time.png?width=420&height=236&name=COPPA%20Manual%20Reviews_%20Doll%20Time.png) Pixalate's [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) regularly publish manual reviews where they assess an app’s child-directedness: - [Fish Out of Water!](https://www.pixalate.com/blog/app-review-series-fish-out-of-water) - [Doll Time](https://www.pixalate.com/blog/app-review-series-doll-time)   You can search Pixalate's full catalogue of reviews in our [CTV and Mobile App Review Page](https://www.pixalate.com/app-reviews) --- ## *Pixalate in the News* ## ![apple-insider](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/Press%20Logos/apple-insider.png?width=417&height=139&name=apple-insider.png) Pixalate's research from the [Q2 2024 Global Mobile Device Market Share Report](https://www.pixalate.com/blog/q2-2024-global-mobile-device-market-share-report) was cited by [Apple Insider](https://appleinsider.com/articles/24/08/21/apple-leads-global-mobile-market-outpacing-competitors-in-advertising) this week in their press release titled 'Apple leads global mobile market, outpacing competitors in advertising' *"Apple's dominance in the global mobile device market continues, with a 51% share of voice (SOV) in programmatic advertising, up 6% year-over-year. In contrast, Samsung's SOV dropped to 16%, and Huawei's fell to 6.3%, highlighting Apple's growing influence in a competitive market, Pixalate's newest report shows."* Check out Apple Insiders full press release [here](https://appleinsider.com/articles/24/08/21/apple-leads-global-mobile-market-outpacing-competitors-in-advertising)   ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Mobile App Manual Review under COPPA Rule: ‘Doll Time'](https://www.pixalate.com/blog/app-review-series-doll-time) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Releases Q2 2024 Malformed & Fraudulent CTV Bundle IDs Risk Report: $137 Million in Estimated Connected TV (CTV) Open Programmatic Ad Spend Went to Malformed and/or Fraudulent Bundle IDs →](https://www.pixalate.com/blog/q2-2024-malformed-fraudulent-ctv-bundle-ids-risk-report) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/august-23-2024#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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