Pixalate recently released its 2019 App-ads.txt and Ads.txt Trends Report, updating programmatic buyers and sellers on the latest trends around the IAB Tech Lab's initiatives.
According to Pixalate's data, over 182,000 apps had app-ads.txt files at the end of 2019, up from 3,308 at the end of Q1 2019 (when the initiative first launched).
Here are the total number of apps with app-ads.txt files – on iOS and Android combined — as of the last day of each quarter:
This equates to a roughly 5,500% increase in app-ads.txt adoption in 2019.
Pixalate's 2019 App-ads.txt & Ads.txt Report
Pixalate’s 2019 App-ads.txt and Ads.txt Trends Report includes:
Download a free copy of the 2019 App-ads.txt and Ads.txt Trends Report today.