--- title: "Pixalate's COPPA Manual Reviews: ‘Pets Frenzy TV'" description: Check out Pixalate's manual review of the mobile app 'Pets Frenzy TV' from the Amazon Fire TV App Store using the 10 child-directed factors in the COPPA Rule. image: https://www.pixalate.com/hubfs/COPPA%20Manual%20Reviews_%20Pets%20Frenzy%20TV.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Privacy](https://www.pixalate.com/blog/topic/privacy) | [coppa](https://www.pixalate.com/blog/topic/coppa) | [CTV](https://www.pixalate.com/blog/topic/ctv) | [CTV Apps](https://www.pixalate.com/blog/topic/ctv-apps) | 7 min read # CTV App Manual Review under COPPA Rule: ‘Pets Frenzy TV' Written by [Tabitha Walker](https://www.pixalate.com/blog/author/tabitha-walker) Aug 28, 2024 1:00:00 PM Welcome to [Pixalate’s CTV & Mobile App Manual Reviews According to COPPA](https://www.pixalate.com/blog/coppa-manual-review-series-faq), a series containing the detailed factors the [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) educators used to assess an app’s child-directedness. The educators manually review thousands of mobile apps available in the Google Play & Apple App Stores as well as connected TV (CTV) apps from the Roku Channel Store and Amazon Fire TV App Store using the COPPA Rule factors shown below & make those results available to the public at [ratings.pixalate.com](https://ratings.pixalate.com/). This post takes a look at a game which is available from the Amazon Fire TV App Store. Our reviewer discusses how the subjective factors set forth in the COPPA Rule apply to the app and factor into the reviewer's determination as to whether the app is child-directed or general audience (i.e., it is not targeting children). ## **Manually reviewed in this post** - [Pets Frenzy TV](https://ratings.pixalate.com/insight/ctv/B0BP1492TL/GLOBAL/firetv) (Fire TV) ### The 10 COPPA Rule factors The teacher will indicate the factors they relied upon in their assessment using the 10 factors shown below that reflect the 10 child-directed factors in the [COPPA Rule](https://www.ftc.gov/legal-library/browse/rules/childrens-online-privacy-protection-rule-coppa). *![](https://lh3.googleusercontent.com/30aNBVdKJcGRgal4gjbUy-oFUo-yJbGN9Voi59WjNO3ryRkv1RlTw3wMt4x8saP9c89PJbXjJfEH0E7Y9WmkmWc2vrJchbnFykl7ImkrRDBd4LXx5jEnpb27LcB76ZDCjOMJNmNSf03cMqfuqWF56XOwN4Mkc_yKXukaXRg7TNE3gwj_IZQIj5yp1gcf9w)* ### **Reviewed by: Tabitha Walker** ## **![Tabitha Walker](https://www.pixalate.com/hs-fs/hubfs/Tabitha%20Walker.png?width=781&height=439&name=Tabitha%20Walker.png)** ## **Manual Review: Pets Frenzy TV** ### Likely audience after manual review ### ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcTrK3GGXcaGUImlijxkJ4jjJ9hxuTxInRicaCdnyfCN_Al4y--Q_iwTZbULj0hTG9U86YsFUrK_QkJKm6h8Rj-EN1NEMsKJqKTcMSAcasAT7MDwUN93yo_gRvX9_hZkYCwSnDly7zns1oz5R60uuOTgeM?key=gETYIxAgZUbWclNtuk7xVw)![](https://lh5.googleusercontent.com/QwfLBhZTw5VlLAdH5DRk2KWzHTpEO9hfyrF1t1CyercUsMD_QQUTC1txKExGv2xjqX4wberlFInpuQKn5wLCbdhllJYTUSkWwnipMhzDfNQMv8OC75GQTH-eRwRaGda6jOfA6kfNO1EYZq_771xjyg) - **Fire TV Developer: **[Profitable Stewardship inc](https://ratings.pixalate.com/discovery/ctv/list/firetv/GLOBAL/GLOBAL?developerName=Profitable%20Stewardship%20inc) - **Fire TV Bundle ID:** B0BP1492TL - [**Privacy Policy**](https://core3.m4k.co/m/76390/p/1080334) - ****Tabitha’s Take:**** *An app based on a YouTube Channel that teaches about different types of pets.* ### COPPA factors used to determine audience ![](https://lh6.googleusercontent.com/D2ajp8k3G10-K0UnFzBoyj1zuZCDE_5RuzRRELtp4L6kpN8sQ_nUDNIltracbZyr03qt45H5m4N-p9IB7-beyX0v04i9t6zykofZ1AHlS_8meibLsYAQHJp3HjD_JO9F5OdqwYqq9bUAFN6yVhbBMrU) Pets Frenzy TV aims to teach users about different kinds of pets. The videos are primarily specific to various breeds of dogs, but other pets are featured as well. There are also more general videos, such as dogs in costumes. Most videos are educational and include dialogue between puppets to engage younger viewers. ![](https://lh7-us.googleusercontent.com/f5ZgcLDh942aiksUK6pdUfyrQvHUn4BuYoq-cS7sfDCBLz19gLKjhyrZv6n8KMGCdh8LODKiR1HDNKl37iP35w-9Yf6iMQVGXdxVIAnewMBdWVsAqFm04lmPB_zNdp9Lza4S7rXjvMKf1cojtSkXvow) Besides the cute pets that are featured in the videos, there are also puppets. The app description indicates these puppets were made by the creator’s 12-year-old son. The logo is also visually appealing to children, created to look as if it were hand-drawn with markers. The puppets, app logo, and virtual backgrounds make it clear that the audience is primarily children. ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfTjLGVdoNBzDx4vo7CCXGhS_ieSs7DHeXJgnY3sIcwU_Y9t6DUrk94oCx0zhGkqJfXAE5ahWQ8jr87M6ngAHbn74TtsJ4itsz7lSQWfWQ5GQIpbeH3S0VUJ2RmVMpV-99VkKbCvync1g1lP-IRZyPPN0N-?key=gETYIxAgZUbWclNtuk7xVw) The language is clear and simple, appealing to children. Dialogue and conversations are often used to present information engagingly. The puppets are voiced with cartoon-like voices and often real videos of pets are given voiceovers to make it appear as if the dogs or cats are speaking. When the actual video creator is shown, she is often speaking directly to the pets, more so than the pet owners. An example of this is when she asks a dog where its “mommy” is, rather than asking who owns the dog. The vocabulary she uses and the way she speaks is far more appealing to children than to adults. ![](https://lh7-us.googleusercontent.com/Ru1zjPSw7DDA9g7WVeB95a5bBWIE6QnnRcTZuJAnmCx39d3E6eKceJluozlJgkUOgkkZSO-22UwrQDs-Oj0bfXFDOql8A2Sj15FmPpfbNUTH65dLbnAVp3ZW2qz7fhrNvXQ3hw8dKpZUTZqatLWP7aI) The app is essentially pulling videos from a YouTube channel, so the typical advertisements for the next video appear after a video has been watched. Within each video, there are sometimes advertisements, primarily for downloading the Pets Frenzy TV apps. Several of these ads mention a Roku app, but at the time of writing this blog, it does not seem that they currently have a Roku App.  Additionally, some of the videos have sponsored advertisements for other pet-related items. For example, QR codes link to online stores to buy pet food, toys, and costumes. These are not in-app advertisements, but rather part of the videos themselves. ![](https://lh7-us.googleusercontent.com/iFeDGkgerWZGet5TRGaxX-aX3pZS82SlQ8517dw4xiG0zlG8z0LxQW7dGiA9mS-uHJdMcseFz59C7u0knePx8aGZ5S8YqN9pbsrKv2ZhwqC26ygu5MlVTe9Bcvrh1pWoMrzMJXTRZBxFPY2ZfYyEeTc) and ![](https://lh7-us.googleusercontent.com/zb1UXEP-_qA7I2xweTaYB4OgWKA0gd8Q2Zu4gPY7VQgKF9LMbIpOs0GkAW59mpCYixY823J1UvK-K3VCgqdPsUYvOX2Qsxh0cu1Y5cFuv2H35ZAt2qhiZNlUvs29hTtQEAvf9HoVEKManR-uIlGBH0k) The app description specifically says, “To be legal, we did not make this channel for kids, but we promise to keep this channel family-friendly as we expect kids will watch this.” This indicates that they expect this app to be child-directed. The description further indicates a child-directed nature by mentioning how the puppets were created by a 12-year-old and how “Pets keep your kids entertained and learning about responsibility.” The app does not have any reviews to indicate the audience composition. **Privacy** There is no privacy policy linked to the Amazon App Store. Inside the app, the ‘About' section contains a generic statement about the app using Amazon software and YouTube API services, indicating that using the app is agreeing to both Amazon and YouTube terms and privacy. They provide an external link to these policies but give no additional information or mention of their privacy policy. That being said, a [privacy policy](https://core3.m4k.co/m/76390/p/1080334) can be found on the Pets Frenzy TV website which says it applies to their website, Facebook page, "or any other application of ours that links to this privacy notice.” As this specific app does not link to this privacy notice it is not clear if this applies to the app or now. However, I thought it was worth looking at and mentioning as it does seem to be associated with the developer and channel creator. It does state that by using the app users are “represent[ing] that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services.” However, there is no age gate or parental consent to enforce this within the app. This is directly in conflict with the app description, as mentioned above, stating that they expect children to be using this app. However, the privacy policy does seem to indicate that the information collected is information that is provided directly to the app (such as usernames and information to create accounts that are not needed to use the app). It does not mention collecting any additional information, such as location data, device information, or IP addresses. Find Pixalate's full catalogue of reviews in our [CTV and Mobile App Review Page](https://www.pixalate.com/app-reviews) Screenshots of Pets Frenzy TV ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXdC8v82vsm43Po2lSOe9lDdMxqCU_FX2IhdrpIFo-fz0_XaYgnoEWRvB0VFTPIcpWbmZuqbSxqERC_gYUiKW_UFN-fL1UIvhTYezCrpUbWmk80qfrol7vvg_ALJD_9YgtMrAb7C0TifzMc7yCxkyBqSJSEG?key=gETYIxAgZUbWclNtuk7xVw) ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfrHF6m-lf_kGC8xuH2_VdLppQ2luWzTWn__TChX6l--povwmnhJ2hqFR51KLDJ3NbbWEUoCmRE8lnu-Vod5BRaUDBOuV8eGtzU5pefoXTjZ_O4hKnmcbxcI6YfQA5qApSM5xqS5aSOTiros0oE7I8TujvT?key=gETYIxAgZUbWclNtuk7xVw) ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfLtHfVPzNp2Kl3vjjGEIsmQRDmh_CfMUcBdF70a1jsDt6V-sebOaqk5itTmkI4CRsvTX-hXl_oDdgXy8hIBMDd3MzDvfPbCtkiAnV8CcIqkgncQx38AmfRwPBK5PVVnLWv-OxKaMXdeec3FMWiRvTXvVNQ?key=gETYIxAgZUbWclNtuk7xVw) ### ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfw_hE48awLWDJkS8a6t9dPywWHB-K0M6MTCNoTwRxAxrCMycwyMnKscGFTRE2urZ3_EL6XYuwBoaDIL6aQaNQpoycP-Arc8VNNxCnGgZIh0nEWAyrodXyHRMvZ-32dfxlXvwnUpXEw6kvrhQQ6M0wbGbvs?key=gETYIxAgZUbWclNtuk7xVw) ### About Pixalate’s Trust & Safety Advisory Board Pixalate’s Trust and Safety Advisory Board was created to bring in individuals with experience using child-directed apps in the classroom to review and assess which apps are child-directed. This manual review process serves to quality check Pixalate’s automated review process. [See our full methodology](https://www.pixalate.com/coppa-compliance-tools-methodology) for more information. Disclaimer *This blog post published by Pixalate is available for informational purposes only and is not considered legal advice. By viewing this blog post, the reader understands and agrees that there is no attorney-client relationship between the reader and the blog publisher. The blog should not be used as a substitute for legal advice from a licensed professional attorney in the applicable jurisdiction(s), and readers are urged to consult their own legal counsel on any specific legal questions concerning any specific situation. The content of this blog post reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and this blog post is not intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings pertaining to mobile and Connected TV (CTV) apps.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate’s July 2024 Global Top Grossing Mobile Apps Based on Open Programmatic Ad Revenue in the Apple App & Google Play Store: ‘The Weather Channel’ Top Grossing Apple App Store App in North America](https://www.pixalate.com/blog/july-2024-global-top-grossing-mobile-apps-report) [** ](https://www.pixalate.com/blog) Next Story [Pixalate's July 2024 Global Connected TV (CTV) Publisher Trust Index for Roku, Fire TV, Apple TV, and Samsung TV: ‘DIRECTV’ No. 1 on Apple TV in North America for Open Programmatic Advertising Quality →](https://www.pixalate.com/blog/july-2024-global-ctv-publisher-trust-indexes) ## You May Also Like These Stories on Privacy [![](https://www.pixalate.com/hubfs/Abandoned%20Mobile%20Apps%20Report%20-%20blog%20cover.png) ](https://www.pixalate.com/blog/pixalate-releases-may-2026-global-abandoned-mobile-apps-report) [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) ### [Pixalate Releases May 2026 Global Abandoned Mobile Apps Report: “Draw In™” at the top on Apple App Store, “GUNSHIP BATTLE: Helicopter 3D” tops Google Play Store](https://www.pixalate.com/blog/pixalate-releases-may-2026-global-abandoned-mobile-apps-report) Jun 24, 2026 9:00:02 AM | 3 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/TOP%20DELISTED%20MOBILE%20APPS%20RUNNING%20PROGRAMMATIC%20ADS%20GOOGLE%20-%20APPLE%20BLOG%20COVER.jpg) ](https://www.pixalate.com/blog/pixalates-q1-2026-delisted-mobile-apps-running-ads-reports) [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) ### [Pixalate’s Q1 2026 Delisted Mobile Apps Running Ads Reports: ‘Cleaner’ tops Google Play Store & ‘Musi - Simple Music Streaming’ tops Apple App Store](https://www.pixalate.com/blog/pixalates-q1-2026-delisted-mobile-apps-running-ads-reports) Apr 17, 2026 9:00:00 AM | 3 min read [![](https://www.pixalate.com/hubfs/Abandoned%20Mobile%20Apps%20Report%20-%20blog%20cover.png) ](https://www.pixalate.com/blog/pixalate-releases-february-2026-global-top-100-abandoned-mobile-apps-reports) [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) ### [Pixalate Releases February 2026 Global Top 100 Abandoned Mobile Apps Reports: “Draw In™” at the top on Apple App Store, “Gunship Battle: Helicopter 3D” tops Google Play Store](https://www.pixalate.com/blog/pixalate-releases-february-2026-global-top-100-abandoned-mobile-apps-reports) Mar 19, 2026 9:00:00 AM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/app-review-series-pets-frenzy-tv#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Contact Us12 Loading... ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Download GSTI Loading... Schedule your demo today Please complete all fields Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy). * * * * *