Welcome to Pixalate’s CTV & Mobile App Manual Reviews According to COPPA, a series containing the detailed factors the Trust & Safety Advisory Board educators used to assess an app’s child-directedness.
The educators manually review thousands of mobile apps available in the Google Play & Apple App Stores as well as connected TV (CTV) apps from the Roku Channel Store and Amazon Fire TV App Store using the COPPA Rule factors shown below & make those results available to the public at ratings.pixalate.com.
This post takes a look at a popular CTV app from the Roku Channel Store. Our reviewer discusses how the subjective factors set forth in the COPPA Rule apply to the app and factor into the reviewer's determination as to whether the app is child-directed or general audience (i.e., it is not targeting children).
Manually reviewed in this post
This Week’s Reviewer: Crystal Pearson
The 10 COPPA Rule factors
The teacher will indicate the factors they relied upon in their assessment using the 10 factors shown below that reflect the 10 child-directed factors in the COPPA Rule.
Manual Review: Movie Medley
Likely audience after manual review
- Developer: ClipMeUp
- Roku App Store ID: 570589
- Tabitha’s take: Movie Medley is a media channel that comprises movie classifications of cinema to give the audience a sense of mystery and unknown exploration into vintage films.
COPPA factors used to determine audience
The Movie Medley app is a multi-category channel packed full of vintage films. The movies included in this app are meant to invoke an emotional response and feelings of nostalgia to the user. There is excitement, unexpected character arcs, intrigue, diverse characters, in-depth plots, and on-the-edge scenes. The visual content and subject matter of the films appeals to adults.
On the Roku App Store landing page for this app, the app description says “How to take your free time? We know the solution! Our channel is pretty good therapy against the blahs and day-to-dayness. What is a better way to lift the spirits than by watching a vintage action cinema?” This description is targeting adults as opposed to children.
Screenshots of Movie Medley:
About Pixalate’s Trust & Safety Advisory Board
Pixalate’s Trust and Safety Advisory Board was created to bring in individuals with experience using child-directed apps in the classroom to review and assess which apps are child-directed. This manual review process serves to quality check Pixalate’s automated review process. See our full methodology for more information.
This blog post published by Pixalate is available for informational purposes only and is not considered legal advice. By viewing this blog post, the reader understands and agrees that there is no attorney-client relationship between the reader and the blog publisher. The blog should not be used as a substitute for legal advice from a licensed professional attorney in the applicable jurisdiction(s), and readers are urged to consult their own legal counsel on any specific legal questions concerning any specific situation. The content of this blog post reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and this blog post is not intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings pertaining to mobile and Connected TV (CTV) apps.