Pixalate this week released the Q3 2019 App-ads.txt and Ads.txt Trends Report. The report features data and insights collected by Pixalate detailing the state of ads.txt adoption over the third quarter of 2019.
Q3 2019 App-ads.txt and Ads.txt report highlights:
- There was a 1,122% increase in app-ads.txt adoption in Q3 2019
- Over half of the top 1k programmatic apps have app-ads.txt
- There is 63% more IVT (invalid traffic) on apps without app-ads.txt
- Over 1 million domains now have ads.txt