Pixalate's 2019 App-ads.txt and Ads.txt Trends Report updates programmatic buyers and sellers on the latest trends around the IAB Tech Lab's initiatives.
Today, we're taking a look at the possible impact of app-ads.txt on invalid traffic (IVT).
According to Pixalate's data, apps with app-ads.txt have 13% less IVT compared to apps without the file, as of Q4 2019.
Here are the total IVT rates on apps with versus without app-ads.txt, broken down by quarter:
The difference in Q4 2019 equates to about 13% more IVT on apps without app-ads.txt compared to those that have adopted the initiative.
Pixalate's 2019 App-ads.txt & Ads.txt Report
Pixalate’s 2019 App-ads.txt and Ads.txt Trends Report includes:
Download a free copy of the 2019 App-ads.txt and Ads.txt Trends Report today.