Sites with ads.txt had 19% less ad fraud in Q4 2018, new report finds

Pixalate this week released the Q4 2018 Ads.txt Trends Report. The report features data and insights collected by Pixalate detailing the state of ads.txt adoption over the fourth quarter of 2018. 

Q4 2018 Ads.txt Trends Report highlights:

• Ads.txt adoption increased 2.1x 2018

• On average, sites with ads.txt have a 19% lower IVT rate compared to sites without ads.txt

• Of the top 1000 programmatic domains, 79% now have ads.txt

Pixalate has also made available a free download of all publishers that have an ads.txt file, as observed by Pixalate. This list is updated quarterly.