This blog series provides a weekly summary highlighting some of the key takeaways as the programmatic industry adopts ads.txt, the IAB-led anti-ad fraud initiative.
Pixalate has also made available for download the full list of publishers with ads.txt implemented, which also gets updated weekly.
Ads.txt adoption reached some new highs this week:
Here are the latest ads.txt adoption figures, as of March 26, 2018.
As of March 26, 2018, 298,993 publishers have implemented ads.txt.
This represents an increase of 41,793 compared to last week.
According to Pixalate’s research, the total number of publishers with ads.txt was 89,638 as of January 1, 2018.
Over 200,000 new publishers have implemented ads.txt since then — representing a rise of about 234% during Q1.
Of the top 1,000 sites based on programmatic advertising volume (the “Pixalate Top 1,000”), 702 sites have implemented ads.txt — or 70.20%.
This represents an increase of three (3) new publishers since last week.
This number is up from 571 on January 1, representing a year-to-date rise of 22.94%.
Of the top 5,000 sites based on programmatic advertising volume (the “Pixalate Top 5,000”), 3,348 sites have implemented ads.txt — or 66.96%.
This indicates that an additional 111 sites within the Pixalate Top 5,000 implemented ads.txt in the past week.
This number is up from 2,355 on January 1, representing a year-to-date rise of 42.17%.
As of this writing, 344 Alexa Top 1,000 publishers have implemented ads.txt — or 34.40%.
This number is up from 220 on January 1, representing a year-to-date rise of 56.36%
Last week, Pixalate measured 357 Alexa Top 1,000 publishers as having implemented ads.txt. Publishers can move in and out of these top rankings.
As of this writing, 1,527 Alexa Top 5,000 publishers have implemented ads.txt — or 30.54%.
This number is up from 1,013 on January 1, representing a year-to-date rise of 50.74%.
Last week, Pixalate measured 1,544 Alexa Top 5,000 publishers as having implemented ads.txt. Publishers can move in and out of these top rankings.
You can download the full list of publishers with ads.txt here:
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