Pixalate has released the Q4 2018 Ad Fraud Report, a comprehensive analysis of programmatic traffic quality and the state of invalid traffic (IVT) across desktop, mobile web, and mobile in-app advertising.
Q4 2018 Ad Fraud Report key takeaways:
- Ad fraud increased 24% in Q4 2018 compared to Q3 — rising from 17% to 21% in the U.S. as scammers targeted rising holiday budgets
- Global mobile in-app IVT rates were 23% in Q4, up from 17% in Q3
- Android devices had a 1.7x higher mobile in-app IVT rate compared to iOS devices
Inside the Q4 2018 Ad Fraud Report you’ll find:
- Ad fraud by country
- Ad fraud by device type
- Display vs. video
- Tablets vs. smartphones
- Android vs. iOS
- Ad fraud by mobile app categories