Pixalate has released the Q2 2019 Ad Fraud Report, a comprehensive analysis of programmatic traffic quality and the state of invalid traffic (IVT) across desktop, mobile web, and mobile in-app advertising.
Q2 2019 Ad Fraud Report key takeaways:
- Global mobile in-app IVT rates were 25% in Q2 2019, surpassing the 25% barrier for the first time
- OTT/CTV IVT rates were 22% during the H1 2019
- The U.S. had a 19% IVT rate across all forms of programmatic advertising
Inside the Q2 2019 Ad Fraud Report you’ll find:
- Ad fraud by country
- Ad fraud by device type, including in-app and OTT/CTV
- Impact of ads.txt
- Display vs. video
- Tablets vs. smartphones
- Android vs. iOS
- Ad fraud by mobile app categories