---
title: "Q2 2019 Ad Fraud Report: Mobile App IVT Rises Above 25%"
description: Pixalate has released the Q2 2019 Ad Fraud Report, a comprehensive analysis of programmatic traffic quality and the state of invalid traffic (IVT) across desktop, mobile web, and mobile in-app advertising.
---

[Pixalate Blog ](https://www.pixalate.com/blog)

# [Q2 2019 Ad Fraud Report: Mobile App IVT Rises Above 25%](https://www.pixalate.com/blog/ad-fraud-trends-report-update-q2-2019)

 Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) | Aug 22, 2019 5:38:12 PM

Pixalate has released the [Q2 2019 Ad Fraud Report](https://info.pixalate.com/ad-fraud-trends-report-update-q2-2019), a comprehensive analysis of programmatic traffic quality and the state of invalid traffic (IVT) across desktop, mobile web, and mobile in-app advertising.

### Q2 2019 Ad Fraud Report key takeaways:

<https://info.pixalate.com/ad-fraud-trends-report-update-q2-2019>

- Global **mobile in-app IVT rates were 25%** in Q2 2019, surpassing the 25% barrier for the first time

- **OTT/CTV IVT rates were 22% **during the H1 2019

- The U.S. had a **19% IVT rate** across all forms of programmatic advertising

### Inside the Q2 2019 Ad Fraud Report you’ll find:

- Ad fraud by country
- Ad fraud by device type, including in-app and OTT/CTV
- Impact of ads.txt
- Display vs. video
- Tablets vs. smartphones
- Android vs. iOS
- Ad fraud by mobile app categories

[Download the report](https://info.pixalate.com/ad-fraud-trends-report-update-q2-2019):

[View full post](https://www.pixalate.com/blog/ad-fraud-trends-report-update-q2-2019)

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