Facebook recently announced its decision to crack down on accidental clicks; the social network won’t charge advertisers if the user goes back to the original page within two seconds of clicking the ad. Advertising Age and MediaPost covered the news in depth.
One of the telltale signs of an accidental click is that the click happened too fast. Using this definition, Pixalate dug into all clicks that came via programmatically-served ads in July 2017 to bring some hard numbers to the discussion.
Smartphones and tablets have the highest accidental click rates, and Connected TV/OTT also suffer from accidental clicks.
But what about desktopd devices?
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