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Ads.txt Trends Report: Q2 2018


The industry-wide ads.txt effort was born in the IAB's Tech Lab and has created transparency for buyers into the programmatic advertising ecosystem of sellers and domains.

Pixalate has compiled new research to highlight Q2 2018 trends around the initiative.

Inside the report you'll find:

  • Ads.txt adoption trends from April-June 2018
  • IVT data on sites with ads.txt vs. sites without ads.txt
  • Insight into the Alexa and Pixalate Top 1000/5000 sites and their ads.txt adoption rates
  • Data on which exchanges show up most often on ads.txt files
  • And much more!

Download Report

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