2017 Ads.txt Trends Report


The industry-wide ads.txt effort was born in the IAB's Tech Lab and has created overnight transparency for buyers into the programmatic advertising ecosystem of sellers and domains.

Pixalate recognizes that this new standard is a critical component of seller trust and has compiled research to highlight 2017 trends around the new initiative.

Inside the report you'll find:

  • Ads.txt adoption trends from September-December 2017
  • Insight into the Alexa and Pixalate Top 1000/5000 sites and their ads.txt adoption rates
  • Data on which exchanges show up most often on ads.txt files
  • And much more!

Download the Report