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Q2 2019: Ad Fraud Report

Pixalate's Q2 2019 Programmatic Ad Fraud Report provides a comprehensive analysis of traffic quality and details the state of invalid traffic (“IVT”) across desktop, mobile, and OTT/CTV, including current IVT trends within mobile apps.

Inside the report you'll find:

  • IVT rates across devices and channels in 1H 2019
  • IVT based on publisher and app category
  • iOS vs. Android
  • Smartphones vs. tablets
  • Display vs. video

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