2018 'Big Game' Invalid Traffic (IVT) Trends Report


Pixalate examined invalid traffic ("IVT") trends across desktop, smartphone, and tablet devices during the "Big Game" in 2018.

Inside the report you'll find:

  • Invalid Traffic (IVT) trends during the 2018 "Big Game" compared to programmatic volume
  • Insight into how IVT patterns during the 2018 "Big Game" compared to other playoff games
  • Data on which devices marketers should focus on during the "Big Game," based on volume.
  • And more!

Download the Report