Case Study

A large media company wanted each of their properties to increase their supply value by promising best-in-class inventory quality with the lowest possible rates of IVT. To accomplish this, they partnered with Pixalate to:

Use our Fraud API to send Pixalate a real-time feed of the activity across their pages, enabling us to learn from their users and give them custom, precise IVT analysis
Implement Pixalate’s Fraud Tag, a flexible, easy-to-implement tag that blocks ads from serving to invalid users
Apply the Fraud API learnings to the Fraud Tag for real-time, 1st-party-data-based blocking - the industry’s leading detection-to-prevention feedback loop

Pixalate’s IVT determinations were fed not only by observed, first-party data but backed by our learnings across 8+ million apps, 80 million domains, and 2.5 billion mobile devices. This detailed picture of the fraud ecosystem, combined with real-time client data analysis, enabled the client not only to lower their current IVT rates but also to increase their inventory value by promising (and delivering) higher quality, lower risk media.

MRC Accreditations

Pixalate was the first company to obtain MRC Accreditation for SIVT detection & filtration across CTV environments in 2018. Since this time, Pixalate has dedicated significant effort to obtaining and retaining MRC Accreditation across a significant suite of measurement areas and metrics, including certain of which, are considered industry-firsts and unique to Pixalate (i.e., Pixalate's 12 SSAI measurement metrics).

Pixalate is currently MRC accredited across 20+ measurement areas (over 40+ unique measurement metrics), including:

CTV: Video SIVT detection and filtration; video served ad impressions;
Mobile In-App: Video and display SIVT detection and filtration; video and display served ad impressions; display viewability
Mobile Web: Display and video SIVT detection and filtration; display and video served ad impressions; display viewability
Desktop: Display and video SIVT detection and filtration; display and video served ad impressions; display viewability
12 unique Server-Side-Ad-Insertion ("SSAI") measurement metrics across desktop, mobile web, mobile in-app, and CTV environments.

Click here for the complete list of Pixalate’s MRC accreditations.

Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

Ad Fraud Blocking

Protection On All Levels

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Cross-Device Block Lists

Case Study

MRC Accreditations

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